It’s not a guarantee that a promise will be delivered upon. This holds true for purchases we make like a new air fryer or a weight-loss program, but it also is the case with conferences and the education they provide.  I was fortunate enough to work on the REALTORS® Conference & Expo in November in…

Have you ever fallen in love with an event's branding? That's what happened to me recently at SmileCon™, the American Dental Association's new reimagined annual meeting. I was fortunate enough to help the excellent team at ADA with their COVID compliance work onsite. I had no idea when I walked into Mandalay Bay's event space…

Rule # 10 of Dr. John Medina’s book Brain Rules is “Vision trumps all other senses”. What is he telling us? That vision is by far our most dominant sense, taking up half of our brain’s resources.  That we learn and remember best through pictures, not through written or spoken words. According to Dr. Medina,…

Do you love a good story?  Do you want your attendees leaving your event telling everyone how amazing it was? Weaving storytelling into your event helps make it more memorable. Thus associating your event and your organization with these memories. Any site visit to New Orleans showcases the history of this city and this region.…